Radar Group stands alone as a much needed bridge between game studios and publishers. Too often, talent-filled game studios have sold themselves and their IP to large publishers, and history has shown they almost always lose their unique identity and creative drive. In the end, they soon find that their founding talent departs to form new game studios. Therefore, to get the best creative work from a game studio, it must remain independent and motivated to succeed.
- Own or co-own properties/IPs with developer partners.
- Since ownership of properties/IPs is retained, creative integrity is preserved.
- Allows developer partners to maximize revenue potential by monetizing IP across multiple media formats (video games, film, TV, music, online).